Addressable is an innovative end-to-end Web3 marketing solution. The company’s best-in-class SaaS platform provides Web3 marketing teams with a powerful platform to effectively target new audiences by matching blockchain activity with social profiles.
Our approach to the logo design was to refine the existing icon while maintaining its core branding message. We carefully adjusted angles, thicknesses, spacing, and its position in relation to the new font. Opting for a clean 'tech' font, we ensured a seamless flow between letters and elements in the logo. To elevate the visual appeal, we updated the color palette with vibrant and highly saturated colors, resulting in a captivating and memorable brand identity.
The visual language draws inspiration from the dynamic realms of NFT and Web3, where anonymous users adopt diverse avatars to represent their identities, ranging from apes to doodles and beyond. Understanding the target audience, which includes marketing-savvy users, allowed us to develop a light-hearted and playful figurative language. This approach blends vibrant colors with humorous messages, resulting in a visually engaging and approachable brand identity. By aligning the visual elements closely with Addressable's core values and messaging, we created a powerful connection between the brand and its audience, fostering a strong sense of identification and resonance.
Through our expansion of the visual language, we transformed Addressable's vision into a visually striking website. By incorporating dynamic interactions and animations, we brought their brand to life, showcasing their forward-thinking approach.