Polar Pink Logo
Link One
Let's Talk

Polar SEO Checklist

10 step checklist that covers the essential steps to get the most out of Webflow SEO

Step 1

- Head to your page settings.
‍
- Scroll down to the area shown in this image.
‍
- Place your Title Tag here (60 characters or less).
‍
- Place your Meta Description here (160 characters or less).

- Make sure to complete this for each page.

- Feel free to jump to Step 10 while you're in the page settings.

Step 2

- Click on Publish in the top right of the Designer.
‍
- Enable all Advanced options shown in this picture.

- This helps with page load speed.

Step 3

- Go to Project Settings (Top left of the Designer).
‍
- Click on the Publishing tab.
‍
- Set your Default Domain (We strongly recommend the "www." version).

- Not setting a Default domain could cause duplicate content. This could seriously hurt rankings or even de-index the pages from Google.

- Most DNS providers (I.E. Google Domains) do not support the "non www." version also known as the root domain. Check this with your DNS provider.‍

Step 4

- Click on the SEO tab.
‍
- Disable Indexing of your webflow.io domain.

Step 5

- Setup your robots.txt

- Copy using the button below and paste in your robots.txt

Copy to Clipboard

- Enable Auto-generate Sitemap.

Step 6

- Place your Google Site Verification code here.

- You will find this in your Google Search Console settings.

- Place your website URL under Global Canonical Tag URL.

- This needs to match your Default Domain.

Step 7

- Use Headings to guide people and search engines through your content.

- Click on any heading title and click the gear (⚙) icon.

- There are 6 options for Headings ranging from largest to smallest: H1, H2, H3, H4, H5, and H6.

- The top level heading should be H1.

- Other sections of your site may contain subheadings, these typically consist of H2s. H3s can be nested under H2s and so on.

- Headings should be concise, unique to the page you’re on, so repeat this process on every page.

Step 8

- Go to the Assets Panel.‍

- Hover over any image and click the gear (⚙) icon.
‍
- Add Alt Text to every image/icon.

- This helps with SEO and Accessibility.
‍
- Want to use AI to do this faster? Add this Chrome Extension to auto generate your Alt Text (built by @WebIsBae).

Step 9

- Click on any link in your project and set the Preload option to Prefetch.

- This improves the UX and makes navigating between pages much faster.

Step 10

- Head to your page settings.

- Scroll down to the Open Graph settings.

- Open Graph settings show up when sharing your website link on social media.
‍
- These are easily filled in by sharing your page title tag and meta description.

- You may want to use different settings for social media (there isn't a right or wrong answer).

- To get your image link, head to the asset panel.

- Hover over the image you want to use and click the gear (⚙) icon.

- Click the link icon.

- Paste that link in your Open Graph Image URL.

Need more help with Webflow SEO?
Let's Talk
Subscribe to our newsletter

Project highlights, tips, cool posts, worthy mentions from the industry, and more!

Polar Hedgehog Logo
ServicesClientsAboutCareersBlogContact